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On-Demand Storage Coming To Madison, Janesville, and Whitewater With Doorage

Doorage in Madison, Wisconsin

On-demand self-storage is coming to Madison and its surrounding communities for the first time.

Doorage Storage Solutions, which just celebrated its one-year anniversary, officially expanded from Chicago to Madison and its surrounding communities on March 25. It’s the first wave of expansion for Doorage, which will serve Madison residents, plus those living in Middleton, Fort Atkinson, Stoughton and Pine Bluff, and even those as far south as Janesville and Whitewater.

“Great markets like Madison are underserved and overlooked, and we want to bring innovation, new ideas and an easier process for moving and storage to this market,” Doorage Storage CEO Sean Sandona said.

Sandona said the expansion will create up to 50 jobs – from mover/packer, route drivers and logistic team members to customer service representatives — within the next 5 years. Doorage is currently recruiting to fill 5 jobs in the Madison market.

Sandona said strategic plans call for storage facilities to be dispersed throughout the greater Madison area. Doorage’s goal within 5 years is to have a total of 300,000-500,000 square feet of commercial warehouse property within the Madison area. Specific locations cannot be disclosed due to security of stored contents, but the facilities will be in the Madison area.

Doorage storage in Madison, WI

How Was Doorage Work?

The full-service storage company, which has never lost an item in storage and stores owners’ belongings in numerous 100,000-cubic-unit, Amazon-esque facilities, features several key components, including:

  • Owners never having to leave their home to store belongings. Doorage employees will pick up belongings and box them as well if customers request it. Doorage also will bring packing crates to customers’ homes.
  • Doorage charges by exact cubic volume consumed, instead of charging for a certain-sized storage rooms that usually aren’t filled completely.
  • Customers can request specific items like a painting to be returned by Doorage employees by utilizing a user interface that shows every item in storage.
  • Price for customers will never increase as long as they are storing the belongings.

“I love looking at true problems, analyzing other companies’ downfalls, all their negative reviews, and then building a business around those failures, and that’s what we’ve done with Doorage. We figured out all the others’ failure points, and we built a business around fixing all those problems.”

Doorage donates one percent of sales to after-school programs in Chicago and is looking for similar philanthropic ventures in the Madison area that would like to receive donations.

Sandona, whose father was an agent for Madison-based American Family Mutual Insurance for 27 years, has numerous Wisconsin connections. He’s spent numerous summers fishing in Racine and Kenosha, and as a poker player, competed in countless games off-campus with friends who were students at Wisconsin-Madison. He said Madison was always going to be part of Doorage’s first expansion wave.


Student Storage With Doorage

Sandona has been focusing Doorage’s efforts on the college housing market, especially for students who want to store their belongings over the summer, in addition to business and home storage consumers. Doorage serves hundreds of students at numerous Chicago-area universities and will serve students at University of Wisconsin and Edgewood College in Madison, plus University of Wisconsin-Whitewater.

“Students are huge for our business,” Sandona said. “We offer multiple moveout and move-in days versus just one, and we’re up to 60 percent cheaper than other national brands for student storage. And we take the whole headache of moving out over the summer and moving those belongings back in the fall, so the students never have to bring those belongings home.”

Sandona dealt with similar headaches when he was a student at Northeastern Illinois University, where he also worked several full-time jobs and owned a handyman business he said earned him about $30,000 a year. It also allowed Sandona – who grew up in a blue-collar home and didn’t own a pair of Nikes until he was 12 years old – to buy a new Chevrolet Silverado and 25-foot Bayliner Cabin Cruiser boat upon graduation.


How Did Doorage Get Started?

That business would evolve into All Pro Homes, which prospered until the housing crash in 2007. Sandona would file for Chapter 7 bankruptcy that year, and in 2008, he nearly died when his Lake Zurich, Illinois home burned down in an electrical fire. Sandona was in the hospital for two days with carbon monoxide poisoning and when he was discharged from the hospital, he had no possessions other than his four dogs who also survived the fire.

“I had lost everything,” Sandona said. “But when I got out of the hospital, I told myself I was never going to quit.”

In 2009, he founded Elk Grove Village, Illinois-based North Village Companies and North Village Snow Management, which provides commercial snow and ice management services and specialty construction services. The companies have flourished and gave Sandona the flexibility and capital to create Doorage, which has seven current full-time employees and will add dozens more to accommodate the expansion into Madison and its surrounding areas.

“We’re bringing a fresh, new approach to storage to this great metropolitan area that is underserved because they are not viewed as epic-sized metro areas that other companies focus as their targets,” Sandona said. “Storage is a need of our society. Now we’re created a storage solution that frees up more time for things that matter.”


Get started with smarter storage in Madison!

This Is Why We Do What We Do!

This is by far the best way to store your stuff…

Doorage is the best concept ever! Not only are the staff and employees super nice, they are extremely accommodating and friendly. I love the service and I would choose this company for my storage any day. Not only is this extremely convenient, they offer more than just a storage unit. The service is incredible, the storage facilities are beautiful, clean, and safe for personal belongings. And at any time if you need something from your storage unit, Doorage will deliver it to you! This is by far the best way to store your stuff without having to do all the heavy lifting yourself.

Kelley Palmer
5-Star Google Review

Hassle-free, convenient affordable…

Hassle-free, convenient and affordable. I cannot recommend Doorage enough. Not only do they offer a great service that someone should have thought of sooner, but they are also very accommodating with it. And most importantly, my stuff was picked up when I wanted it to be, stored safely and returned when I needed it to be.

Evan Kearney
5-Star Google Review

Great service, I’m spreading the word…

Set up pick up for my college student. Arrived on time, helped with odd items and hauled away in 30 minutes. Friendly, helpful and fair. Saved me time, money and the inconvenience of buying boxes, finding storage, and hauling it to the location from dorm room.

In August, I’ll set up delivery to dorm room without me picking up a thing. Great service, I’m spreading the word.

Lisa Toon
5-Star Google Review

They were fast, considerate, careful…

I moved my Mom in with me and my family. She didn’t want to get rid of anything but we don’t have room for her stuff at my house so we looked into storage spaces and found Doorage.

First they came out with bins and clothing boxes. We spent the next couple of days filling the bins [and] boxes.

Doorage returned on a Sunday, the only day I was available. They took the boxes and bins, and shrink wrapped all the furniture, put protective packaging around the more important furniture, and hauled it all away.

They were fast, considerate, careful, polite, respectful and friendly. They joked around with my Mom yet were still very professional.

On top of all that, they were a little cheaper for the space we needed, and the money I saved on a Uhaul and days off of work, not to mention I barely lifted a finger in the whole ordeal, I would definitely recommend Doorage to absolutely anyone looking for storage.

Mike G.
5-Star Yelp Review

Crazy cheap compared to the competition…

Easily One of the Best Moving Experiences I’ve Ever Had

I contacted Doorage to help me store my things temporarily while I was away for the summer. From pickup to final drop-off, everything was a breeze. Their eco bins save you the trouble of worrying about buying boxes and they break down (to save you money!) or wrap up any big items you might have.

I thought the website portal was very useful too. It’s an easy way to schedule pick-ups and deliveries and remember all the stuff you tossed into storage. Anytime I had a question or an issue I received a prompt response and solution to the problem! Nothing ever felt like a hassle.

Doorage is a great company to work with. I never felt like I was getting ripped off, and in fact many times the movers helped save me money. Mike and Dean are legit and made sure everything was handled smoothly and professionally! By the way, the ultimate costs ended up being crazy cheap compared to the competition. Really can’t recommend Doorage enough.

Jassiem M.
5-Star Yelp Review

It was so quick and easy…

Doorage is a great company with great employees. They gave me a window of 7-1 and came shortly after 7 and left before 9. It was so quick and easy. They provided all the materials and took care of all the large items I had selected and even some that I forgot to add to my move. Sam was very great in helping with my billing. I am happy I selected them as the service has been fantastic.

Matthew R.
5-Star Yelp Review

Very professional and trustworthy…

We moved from a rental apartment to a new condo but had a gap of time before we could move into our new home.  Doorage was the perfect solution to our problem!  They dropped off bins and wardrobe boxes as scheduled.  Then, of course we underestimated how much stuff we had and they kindly dropped off more bins.  No problem!

Then they picked up all our stuff when we scheduled them, stored it and returned it on the day we moved in.  They were on-time, efficient, and worked well with both buildings to make it a smooth transition.  We didn’t have to hire movers (twice!) and find a storage unit for a short period of time.  It’s a brilliant solution for “gap coverage.”

Plus, Doorage was great to work with!  Very professional and trustworthy.  And Dean was awesome!  Efficient, friendly, and strong 🙂

Doorage definitely made a very stressful time much less stressful.  I would highly recommend Doorage to solve your storage problems!

Susan W.
5-Star Yelp Review

I would recommend them to anyone…

Mike and Jon O. are the GREATEST!! They were so friendly and helpful. Everything was packed up so quickly, neatly and efficiently. I would recommend them to anyone. It was SOO easy (for me). Thanks guys!!

Thea H.
5-Star Yelp Review

It saved us so much time and energy…

I recently moved in with my girlfriend and we had a bunch of extra furniture and misc. stuff that we no longer had space for.  I saw an ad on Facebook for Doorage and gave them a call.  Basically you schedule a pickup date, then they come and wrap and pack all your stuff for you, put it on their bright pink trucks, and bring it to their warehouse to store until you are ready to get it delivered back.  It saved us so much time and energy not having to pick and move the stuff to a storage facility ourselves.  We had some extremely fragile stuff including an expensive glass table and I was thoroughly impressed with their team and how they packed and moved everything with such great care!  It was snowy and wet that day and the crew made sure to wear booties and put big drop clothes down to protect all of our carpet and hardwood without us even asking!  The best thing is that they only charge you for the exact square footage of your items, which after doing some research turned out to be so much cheaper that renting a big storage unit and not utilizing all the space.  And the last storage unit I rented my dresser got water damaged and it was such a pain and hassle to get reimbursed.  I’ve already told all my friends and family about Doorage and would recommend them to anyone.  Also they donate some of their profits to breast cancer research and community programs which is awesome!

Bob O.
5-Star Yelp Review

I can’t believe how easy Doorage made this process…

Amazing Customer service! We needed to have a gigantic granite dining table and 6 matching chairs delivered and stored for a few months. I contacted Doorage initially for just a quote and called them on a Saturday to schedule the big move. I was worried because we had to have this extremely heavy table moved within a few days but Doorage was able to schedule us for the following Monday!

I can’t believe how easy Doorage made this process that my husband and I had been dreading! They brought with them all the necessary packaging supplies for a fair price and did an amazing job making sure our ridiculously heavy table was safely wrapped. They quickly and efficiently were able to get this gigantic dining table down the front porch steps! Everybody I talked to, starting from the initial phone call to all the movers were so pleasant and professional. We thought they must have been in business for a long time because of their extensive knowledge and expertise and were surprised to learn they are a newer company!

We are so thankful for their services and feel very confident that our possessions are being well taken care of considering how well each piece was taken care of at pick up! Definitely will continue to use for our storage needs!

Yurie Kim
5-Star Facebook Review